Centers, Institutes, Laboratories, and Programs Directory

Institute for Research in Marketing

Director:

Vithala Rao

Address:

351 Sage Hall
Ithaca, NY 14853
(607) 255-3987

Fax:

(607) 254-4590

E-mail:

vrr2@johnson.cornell.edu

Reports to:

Dean of the S. C. Johnson Graduate School of Management

Mission:

The Institute supports research on analytic, behavioral, methodological, and strategic issues in marketing entities (for example, corporate managers, trade intermediaries, advertising agencies, organizational buyers, and household consumers). Topics cover marketing actions, purchase, consumption behavior, and the relationship among the various players in the marketing system.

Collaborators:

College of Engineering; Department of Agricultural, Resource, and Managerial Economics

Review Process:

Dean of the S. C. Johnson School of Management

Funding Sources:

Data and software rentals; institute sponsorship; sales of services; seminar fees; working paper subscriptions

Established:

1989

Publications:

Working papers

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For questions regarding the Institute for Research in Marketing, please use the e-mail address, phone number, or mailing address above.

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