Centers, Institutes, Laboratories, and Programs Directory


Institute for Research in Marketing

Director:
Vithala Rao
Address:
351 Sage Hall
Ithaca, NY 14853
(607) 255-3987
Fax:
(607) 254-4590
E-mail:
vrr2@johnson.cornell.edu
Reports to:
Dean of the S. C. Johnson Graduate School of Management
Mission:
The Institute supports research on analytic, behavioral, methodological, and strategic issues in marketing entities (for example, corporate managers, trade intermediaries, advertising agencies, organizational buyers, and household consumers). Topics cover marketing actions, purchase, consumption behavior, and the relationship among the various players in the marketing system.
Collaborators:
College of Engineering; Department of Agricultural, Resource, and Managerial Economics
Review Process:
Dean of the S. C. Johnson School of Management
Funding Sources:
Data and software rentals; institute sponsorship; sales of services; seminar fees; working paper subscriptions
Established:
1989
Publications:
Working papers

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For questions regarding the Institute for Research in Marketing, please use the e-mail address, phone number, or mailing address above.

Last updated:

January 6, 2003